By Dave Zirin

Dear LeBron:

At the tender age of 22, you have the galactic talent to make us wonder if a mad scientist had Magic and MJ genetically spliced. But talent ain't wisdom. In a recent interview, you said that your goal in sports was to become "the richest man on earth." You also told ESPN, "I'm trying to be a global icon...on the level of Muhammad Ali." These dreams are compatible only if you choose to emulate Ali the icon and not Ali the man.

By Dave Zirin

There are more books about Muhammad Ali than Abe Lincoln: 300 titles in the children's section alone. You can also purchase The Muhammad Ali Reader, the Tao of Muhammad Ali, or the $10,000 G.O.A.T. - a massive coffee table book about all things Ali that is slightly larger than a typical coffee table. His is a history that has been repeatedly regurgitated for popular consumption. Despite - or maybe because of - this crisis of Ali overproduction, I felt compelled to write The Muhammad Ali Handbook.

LeBron James
Cleveland Cavaliers

Dear Mr. James:

Congratulations on your continued success as one of the NBA’s elite players. Perhaps basketball fans across the world will be able to watch you and the Cavs in the Finals very soon.

As someone who participates in many generous charitable activities, we hope you will be responsive to this appeal.

As reported by Mark Segraves of WTOP, DC Mayor Adrian Fenty and DC Council Chair Vincent Gray want to sell corporate naming rights to parts of DC public schools. Fenty said: "I think it's a good thing. I think there should be public-private partnerships in schools. I don't think the government should just try and do everything themselves."

As reported by Neil deMause of Field of schemes, "The British bank Barclays has tied the New York Mets' record $20 million a year naming rights deal [with Citigroup] with a reported 20-year, $400 million contract to dub the new Brooklyn Nets arena the Barclays Center."

Writing for The Brooklyn Paper, Gersh Kuntzman and Dana Rubinstein outline Barklays' rap sheet, which includes being founded on the slave trade, collaborating with the Nazis, doing business with South Africa's apartheid government, and fueling the civil war in the Congo.

Allstate is the new title sponsor (for at least the next four years at an undisclosed "seven figure" cost) of the Sugar Bowl, played at the Superdome in New Orleans, Louisiana on January 3, 2007. But many are left wondering how Allstate can market themselves on everything involving the largest annual sporting event in New Orleans, yet deny liability and living expenses to so many customers who suffered losses in the region due to Hurricanes Katrina and Rita.

[*UPDATE* NBA Commissioner David Stern has announced that the old-style basketballs will return January 1, 2007 and be used through the remainder of the season. "Our players' response to this particular composite ball has been consistently negative, and we are acting accordingly," Stern said in a brief statement.]

As the NBA season gets underway, League of Fans would like to draw attention to the efforts of Stephon Marbury of the New York Knicks for the introduction of his new $15 sneaker, the Starbury One, which he will wear on the court during games.

As Business Week reports:
"'Two hundred to buy a pair of sneakers,' Marbury says, 'that's groceries for the week.' He wants Starbury One's low price to show kids how little it costs to make a high-quality sneaker. 'History is going to say Stephon Marbury changed the game,' he says."

More teams scalping their own tickets. In a column titled "Yankees Show Contempt for Their Most-Loyal Fans," Scott Soshnick of Bloomberg News explains how the Yankees are policing ticket resale websites and revoking season tickets from fans who have sold their unused seats online.

At the same time, the Yankees are planning an operation called Pinstripe Marketplace, which the Yankees describe as "a new and exciting feature which will create a forum through which full season ticket licensees will be permitted to resell their tickets."

Carter Strickland of the Atlanta Journal-Constitution reports on the commercial takeover of college and university athletic departments by Nike, and other apparel companies:

"Being new to Bulldog Nation, Matthew Stafford wasn't braced for the reaction when he sauntered onto the University of Georgia practice fields a few weeks ago dressed in an offensive T-shirt. Go Gators? I Love Spurrier? Nope, it was even worse. 'He's got on Reebok,' Mark Richt yelled to the other Georgia football coaches. He sent the star freshman ... back to the locker room for a change of clothes."

Imagine the following scenario:

Your favorite team is very popular and sells out most of its games. The owners of the team like to take advantage by finding ways to collect additional revenue. They dislike ticket scalpers making money off of their team's popularity and getting away with it.

William Rhoden of the New York Times -- one of our favorite sports columnists for his consistently provocative social commentary on the sports community and for his refusal to cheerlead (contrary to many in the sports pages) for the sports powers-that-be when undeserved -- is out with a new book that's sure to upset the sports establishment: Forty Million Dollar Slaves: The Rise, Fall, and Redemption of the Black Athlete.

After the first "Faith Day," the Atlanta Braves have asked promoters Third Coast Sports to not include Focus on the Family in the Braves' two other Faith Day events.

Major League Baseball is experimenting for the first time this year with "Faith Days at the Park." These religious promotions leverage a market of evangelical Christians who are accustomed to mass worship in stadiums. The Atlanta Braves have scheduled three "Faith Days" this season, the Arizona Diamondbacks one, and the Florida Marlins have scheduled one "Faith Night."

With the 2006 FIFA World Cup fast approaching and with global sports brands cranking up their advertising to take advantage, the global poverty aid organization Oxfam International released a worker's rights report on May 24 explaining: