By Dave Zirin

Dear LeBron:

At the tender age of 22, you have the galactic talent to make us wonder if a mad scientist had Magic and MJ genetically spliced. But talent ain't wisdom. In a recent interview, you said that your goal in sports was to become "the richest man on earth." You also told ESPN, "I'm trying to be a global icon...on the level of Muhammad Ali." These dreams are compatible only if you choose to emulate Ali the icon and not Ali the man.

LeBron James
Cleveland Cavaliers

Dear Mr. James:

Congratulations on your continued success as one of the NBA’s elite players. Perhaps basketball fans across the world will be able to watch you and the Cavs in the Finals very soon.

As someone who participates in many generous charitable activities, we hope you will be responsive to this appeal.

(Ralph Nader and the sports reform project League of Fans sent a letter to NBA star LeBron James of the Cleveland Cavaliers asking him to advocate for more responsible marketing practices to help minimize the risk of obesity in children in his anticipated endorsement contracts with McDonald’s and Coca-Cola. The letter follows.)