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Selling Out the Fans and Taxpayers: MLB
Summary of Current Major League Baseball Stadium Naming Rights Deals
Updated September 12, 2003
http://www.leagueoffans.org
League of Fans
Ralph Nader, Founder
P.O. Box 19367
Washington, DC 20036
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Estimated combined total of all current major professional (MLB, NBA, NFL, NHL) stadium and arena naming rights deals:
$3.551 billion
Average of all current major professional (MLB, NBA, NFL, NHL) stadium and arena naming rights deals:
$54.6 million over 19 years. $2.9 million avg. per year.
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(listed alphabetically by franchise)
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Anaheim Angels
Stadium Name:
Edison International Field of Anaheim (1966)
Deal:
$50 million over 20 years. $2.5 million avg. per year, expires in 2018. [1,2,3,4]
Sponsor:
Edison International
Profile:
Edison International's main subsidiary, Southern California Edison, has divested most of its power plants as part of the state's utility restructuring. [5]
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Arizona Diamondbacks
Stadium Name:
Bank One Ballpark (1998)
Deal:
$66 million over 30 years. $2.2 million avg. per year, expires in 2028. [2,4,6]
Sponsor:
Bank One Corporation
Profile:
Bank One is the sixth-largest bank in the US (after Citigroup, J. P. Morgan Chase & Co., Bank of America, Wachovia, and Wells Fargo), and one of the largest issuers of credit cards in the world. [5]
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Atlanta Braves
Stadium Name:
Turner Field (1997)
No naming rights deal
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Baltimore Orioles
Stadium Name:
Oriole Park at Camden Yards (1992)
No naming rights deal
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Boston Red Sox
Stadium Name:
Fenway Park (1912)
No naming rights deal
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Chicago Cubs
Stadium Name:
Wrigley Field (1914)
No naming rights deal
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Chicago White Sox
Stadium Name:
U.S. Cellular Field (1991)
Deal:
$68 million over 23 years. $2.96 million avg. per year, expires in 2026. [8]
Sponsor:
United States Cellular Corporation
Profile:
U.S. Cellular provides wireless phone service in 25 states in the U.S. 82% of the company is owned by Telephone and Data Systems, Inc., one of the largest telecom companies in the U.S. [5]
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Cincinnati Reds
Stadium Name:
Great American Ball Park (2003)
Deal:
$75 million over 30 years. $2.5 million avg. per year, expires in 2033. [2]
Sponsor:
Great American Financial Resources, Inc.
Profile:
Through subsidiaries, Great American, an insurance company, sells retirement products, and offers supplemental health insurance, life insurance and brokerage services. The company is an 83%-owned subsidiary of chairman Carl Lindner's American Financial Group. [5]
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Cleveland Indians
Stadium Name:
Jacobs Field (1994)
Deal:
$13.9 million over 20 years. $695,000 avg. per year, expires in 2014. [2,4]
Sponsor:
Richard Jacobs
Profile:
Richard Jacobs was a former owner of the Cleveland Indians. He is Chairman and CEO of The Richard E. Jacobs Group, Inc., commercial real estate developers of shopping centers, office buildings, and hotels. [5]
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Colorado Rockies
Stadium Name:
Coors Field (1995)
Deal:
$15 million, term of contract unavailable. [1,4]
Sponsor:
Adolph Coors Company
Profile:
Coors Brewing is the third-largest brewer in the US (behind Anheuser-Busch and Miller Brewing). [5]
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Detroit Tigers
Stadium Name:
Comerica Park (2000)
Deal:
$66 million over 30 years. $2.2 million avg. per year, expires in 2030. [1,2,7]
Sponsor:
Comerica Incorporated
Profile:
Comerica is a leading commercial lender in the US. The bank holding company has units that issue loans to small and middle-market firms, catering to municipal governments and multinationals. Another unit provides mutual funds and annuities, insurance, trust products, investment banking, discount brokerage, and retirement services. [5]
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Florida Marlins
Stadium Name:
Pro Player Stadium (1987), shared with Miami Dolphins (NFL)
Deal:
$20 million over 10 years. $2 million avg. per year, expires in 2006. [1,3,4,7]
Sponsor:
Fruit of the Loom
Profile:
Fruit of the Loom products include activewear, casual wear, and children's underwear. To trim costs, the company utilizes Latin American production. Warren Buffett's Berkshire Hathaway bought the bankrupt and struggling Fruit of the Loom in 2001. [5]
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Houston Astros
Stadium Name:
Minute Maid Park (2000)
(Enron's $100 million, 30 year deal was dropped due to bankruptcy and investigations into accounting practices)
Deal:
$168 million over 28 years. $6 million avg. per year, expires in 2030. [1]
Sponsor:
The Coca-Cola Company
Profile:
Coca-Cola commands about 50% of the global soft-drink market, with 60% of its sales coming from outside the US. Coca-Cola-owned Minute Maid controls 20% of the US juice market (second to PepsiCo-owned Tropicana's 40%). [5]
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Kansas City Royals
Stadium Name:
Kauffman Stadium (1973)
No naming rights deal
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Los Angeles Dodgers
Stadium Name:
Dodger Stadium (1962)
No naming rights deal
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Milwaukee Brewers
Stadium Name:
Miller Park (2001)
Deal:
$41 million over 20 years. $2.05 million avg. per year, expires in 2020. [1,3,7]
Sponsor:
Miller Brewing
Profile:
The #2 US brewer behind Anheuser-Busch, Miller controls about 20% of US beer sales. South African Breweries bought Miller Brewing from Phillip Morris in July 2002 to become SABMiller plc, the world's #2 brewer (behind Anheuser-Busch). [5]
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Minnesota Twins
Stadium Name:
Hubert H. Humphrey Metrodome (1982), shared with the Minnesota Vikings (NFL)
No naming rights deal
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Montreal Expos
Stadium Name:
Olympic Stadium (1976)
No naming rights deal
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New York Mets
Stadium Name:
Shea Stadium (1964)
No naming rights deal
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New York Yankees
Stadium Name:
Yankee Stadium (1923)
No naming rights deal
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Oakland Athletics
Stadium Name:
Network Associates Coliseum (1966), shared with the Oakland Raiders (NFL)
Deal:
$6 million over 5 years. $1.2 million avg. per year, expires in 2003. [2,4]
Sponsor:
Network Associates, Inc.
Profile:
Network Associates is a security software company that provides antivirus, network management, and help desk software. [5]
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Philadelphia Phillies
Stadium Name:
Veterans Stadium (1971), shared with Philadelphia Eagles (NFL)
No naming rights deal
Stadium Name:
Citizens Bank Park (2004)
Deal:
$57.5 million over 25 years. $2.3 million avg. per year, expires in 2029. [8]
Sponsor:
Citizens Banking Corporation
Profile:
Citizens Banking Corporation is the holding company for Citizens Bank and F&M Bank, which together have about 190 branches. Services include checking and savings accounts and CDs, as well as trust and investment services. [5]
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Pittsburgh Pirates
Stadium Name:
PNC Park (2001)
Deal:
$30 million over 20 years. $1.5 million avg. per year, expires in 2020. [1,3,7]
Sponsor:
PNC Bank
Profile:
PNC Bank, a subsidiary of PNC Financial Services Group, operates consumer and corporate services through approximately 700 branches in Delaware, Kentucky, New Jersey, Ohio, and Pennsylvania. [5]
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St. Louis Cardinals
Stadium Name:
Busch Stadium
No naming rights deal
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San Diego Padres
Stadium Name:
Qualcomm Stadium (1967), shared with the San Diego Chargers (NFL)
Deal:
$18 million over 20 years. $900,000 avg. per year, expires in 2017. [1,2,3,4,7]
Sponsor:
Qualcomm Incorporated
Profile:
Qualcomm pioneered code-division multiple access (CDMA) technology used in wireless handsets and telecom equipment, and in satellite ground stations mainly in North America. The company continues an aggressive push into China and South America. [5]
Stadium Name:
Petco Park (2004)
Deal:
$60 million over 22 years. $2.7 million avg. per year, expires in 2026. [8]
Sponsor:
PETCO Animal Supplies, Inc.
Profile:
PETCO, the nation's #2 pet supply specialty retailer behind PETsMART, operates about 630 stores in more than 40 states. [5]
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San Francisco Giants
Stadium Name:
Pacific Bell Park (2000)
Deal:
$50 million over 24 years. $2.1 million avg. per year, expires in 2024. [1,2,3,4,7]
Sponsor:
Pacific Bell Telephone Company
Profile:
PacBell, a subsidiary of SBC Communications, dominates the local telephone services market in California. PacBell has struggled in its effort to gain approval to provide long-distance service because of criticism that the company's local market has not been sufficiently opened to competition. [5]
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Seattle Mariners
Stadium Name:
Safeco Field (1999)
Deal:
$40 million over 20 years. $2 million avg. per year, expires in 2019. [1,2,3]
Sponsor:
Safeco Corporation
Profile:
Safeco's subsidiaries provide a wide range of insurance and investment products including auto, homeowners, fire, multiperil, workers' compensation, pension and annuity products, benefit plan administration, personal investment and asset management, and mutual funds. [5]
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Tampa Bay Devil Rays
Stadium Name:
Tropicana Field (1990)
Deal:
$46 million over 30 years. $1.5 million avg. per year, expires in 2026. [2,4]
Sponsor:
PepsiCo, Inc.
Profile:
PepsiCo is the world's #2 producer of soft drinks (behind The Coca-Cola Company) which makes up about 25% of its sales. More than 50% of its sales come from Frito-Lay, the world's #1 maker of snacks. PepsiCo-owned Tropicana is the world's #1 producer of chilled orange juice, and is expanding in Europe, Latin America, and Asia. [5]
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Texas Rangers
Stadium Name:
The Ballpark at Arlington (1994)
No naming rights deal
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Toronto Blue Jays
Stadium Name:
Skydome (1989)
No naming rights deal
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Endnotes
1. ‘Revenues from Sports Venues', Media Ventures, 2002 (updated 25 September 2002, accessed 27 September 2002), http://www.sportsvenues.com/pdf/names.pdf
2. ‘Stadium Naming Rights', ESPN, 2002, (updated 19 September 2002, accessed 27 September 2002), http://www.espn.go.com/sportsbusiness/s/stadiumnames.html
3. ‘Major Corporate Naming Rights Deals', Facility Manager, International Association of Assembly Managers, Coppell TX, March/April 2002.
4. ‘Naming Rights Agreements and Sports Arenas', Commercial Alert, 2000, http://www.commercialalert.org/arenas/namingrights.html
5. Hoover's Online, Hoover's Inc., 2002, http://www.hoovers.com/
6. D. Pappas, ‘New Stadia: Atlanta / Arizona / Seattle', Boston Baseball, July 2000, http://www.roadsidephotos.com/baseball/bb00sta-4.htm
7. ‘Major League Baseball', Sports Facility Reports, National Sports Law Institute of Marquette University Law School, Milwaukee WI, Appendix 1, Volume 3, Number 1, 11 June 2002.
8. ‘Major League Baseball', Sports Facility Reports, National Sports Law Institute of Marquette University Law School, Milwaukee WI, Appendix 1, Volume 4, Number 1, 6 June 2003.
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