By Ken Reed
Companies have long used athletes to help promote their brands. However, the impact of athlete sponsorship has never been greater than today. And due to the fact that consumers have shown growing interest in socially-responsible brands, companies are increasingly aligning themselves with athletes that are strong advocates for various social causes.
Athletes […]
Continue Reading →: Trend of Athletes As Influencers Continues to Rise
Meanwhile, College Athletes Struggle to Gain Rights to Their Own Names, Images and Likenesses (NILs)
By Ken Reed
The NCAA Men’s Basketball Tournament (aka March Madness) has been a smashing entertainment success to date. The games have truly been Mad. Double digit seeds advancing, great finishes, amazing plays! The joy of victory and the […]
Continue Reading →: College Athletic Departments Continue to Find New Revenue Sources
NCAA Tourney Players Kick Off #NotNCAAProperty Social Media Campaign
By Ken Reed
Geo Baker, a player on the Rutgers men’s basketball team, which is participating in this year’s NCAA tournament, summarized in a tweet the frustration college basketball and football players have long had as a result of being unable to capitalize on their […]
Continue Reading →: College Basketball Players Are Fed Up With Lack of Progress On NIL Issue
The general approach should be to have experts in each sport come together and decide on the specific rules for allowing fair competition
By Ken Reed
Originally published by Troy Media
Most of the sports issues I write about are pretty straightforward – at least in my mind. The solutions seem pretty clear.
[…]Continue Reading →: How do we fairly welcome trans athletes to playing fields?
By Ken Reed
Most of the sports issues I write about are pretty straightforward – at least in my mind. The solutions seem pretty clear.
Do big-time college athletes deserve a bigger slice of the billions being made from their efforts? Undoubtedly.
In an era in which childhood obesity is at epidemic levels, and teenage […]
Continue Reading →: Transgender Athlete Issue Requires a Commonsense, Middle-Ground Approach
By Ken Reed
I was glad when SportsWorld came back from its Covid-forced layoff. Although I didn’t miss watching sports as much as I thought I would, it was good having live sporting events on my screens again.
However, I must say that watching sports in empty stadiums and arenas hasn’t been nearly as much […]
By Ken Reed
Tiger Woods faces a long recovery from multiple leg injuries but I imagine he is very thankful that his horrific single-car accident didn’t result in much more serious injuries or even in his death.
Woods is in relatively good shape today because of several safety features in the Genesis GV80 vehicle he […]
Continue Reading →: Tiger Woods Is Still Alive Today And Ralph Nader Is a Big Reason Why
By Ken Reed
Yes, Tom Brady is amazing. Ten Super Bowls and seven victories. Crazy stuff.
But society was the biggest winner in Super Bowl LV.
The Tampa Bay Buccaneers are one of the most progressive professional sports organizations in the country. A lot of credit has to go to head coach Bruce Arians.
[…]Guest Column
By Gerry Chidiac
My earliest memories of baseball revolve around the 1969 Chicago Cubs. Enthusiasm just resonated off Wrigley Field as the great Ernie Banks chimed, “Let’s play two!”
Regardless of the disastrous finish to that season for the Cubbies, a love for the game was planted in my soul as […]
Continue Reading →: Reflections on Baseball, the Negro Leagues, Segregation and Racism
By Ken Reed
Six states have already passed legislation that will give college athletes the right to profit from use of their names, images and likenesses (NILs). In addition, 29 states now have active NIL legislation in the pipeline.
Meanwhile, the NCAA has said they are open to increasing athletes’ economic rights but continue […]
Continue Reading →: Will the Feds Catch Up With the States on College Athletes’ Economic Rights?