ESPN does some awfully good work. The network’s documentaries are usually outstanding. Outside the Lines has been excellent for years on current issues. ESPN has a solid stable of commentators and analysts. And the sports network has done some good investigative work the past couple decades. But the “Worldwide Leader’s” coverage of the Penn State scandal has been shockingly weak from day one.
When the story broke on the grand jury report charging former Penn State defensive coordinator Jerry Sandusky with 40 criminal counts of molesting eight young boys, as well as charging the school’s athletic director Tim Curley and vice president Gary Schultz with perjury, ESPN did little more than run a little scroll on the story alongside college football scores. The network focused on game coverage and highlights. The lack of real journalistic coverage of the unfolding Penn St. story didn’t improve much on Monday and Tuesday. It began to seem like ESPN was more interested in protecting one of their biggest assets, college football, than seriously covering one of the biggest sports stories in years.
Finally, by Wednesday, they seemed to grasp the gravity and enormity of the story. Then Wednesday evening they totally bombed on coverage of Penn State’s Board of Trustees meeting and press conference, and the riot that followed. Clay Travis pretty well nailed ESPN’s ineptitude and conveyed the frustration of those of us foolish enough to think that ESPN would be the best place to turn for this breaking story. (See the story)
Jason Fry and Kelly McBride also did an excellent job outlining where ESPN dropped the ball on this story for the Poynter Review Project. (See the story.)
“With the biggest staff of sports journalists in the world, ESPN should have been leading the charge to ask tough questions and shed the light on this scandal,” wrote Fry and McBride. “Instead, it was the tiny Patriot-News in Harrisburg, Pa. out in front of the journalism pack.” Later in their article they threw this shot at ESPN, “We would expect the instincts of a 24-hour broadcast newsroom to be quicker.”
Even ESPN executive Norby Williamson, the company’s executive vice president of production admitted that ESPN’s coverage of the Penn State story was far from stellar.
“I think we missed the story a little bit, “said Williamson.
On Wednesday night, when the riot broke out after it was announced that long-time Penn State football coach Joe Paterno was fired, along with the school’s president Graham Spanier, it was CNN who had the compelling live video coverage while ESPN offered us audio reports and misplaced, sometimes clueless, reporters.
Ultimately, ESPN’s poor job covering the Penn State scandal brings to the forefront the serious issue of the major conflicts of interest in reporting that exist when a media conglomerate like ESPN is asked to cover a news story involving one of their key business assets (in this case college football).
Can ESPN, or any large sports media conglomerate with significant investments in the sports they cover, report fairly and thoroughly on controversial sports issues that impact the business side of their company?
Based on ESPN’s coverage of the Penn State story this week the answer is a resounding “No.”
Sports Forum Podcast
Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site. We discuss his experience at the MLB game at Field of Dreams; his thoughts on the appeal of the Field of Dreams, and baseball in general.
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Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Episode #11 – League of Fans’ Sports Forum podcast: The Latest on Brain Trauma, Concussions and CTE with Dr. Chris Nowinski – Nowinski is CEO of the Concussion Legacy Foundation.
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO.
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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Ken Reed’s Author Page on Amazon