A League of Fans Special Feature
Jay Coakley is a former athlete who became one of the nation’s preeminent sports sociologists. Coakley grew up in the Chicago area and evolved into an all-state basketball player. He moved to Colorado to play for famed hoops coach Joe B. Hall at Regis College. After his college basketball career, he went to grad school at Notre Dame and earned a Ph.D. in Sociology. He began his academic career at the University of Nothern Arizona. However, he spent the bulk of his career at the University of Colorado, Colorado Spring. He was the first editor of the Sociology of Sport Journal and is the author of the leading sports sociology text, Sports in Society: Issues and Controversies.
KR: How did you become a sports sociologist?
JC: Well, I went to Notre Dame to study sociology in grad school. Being on the Notre Dame campus, I became interested in sport as a social phenomenon. This was 1969, and there was nothing in the U.S. that really constituted the “sociology of sport” at that time. So, I just kind of felt my way around in the area. When I went to Northern Arizona, I co-taught a “special topics” course whose subject was basically sport sociology. I’ve been active in the field ever since.
KR: How do you see the state of sports today in the United States?
JC: Well, there are many different sports forms. Sport is tremendously diversified. On the whole, however, I’d say it’s highly commercialized, highly organized, and catering to elite athletes. It’s the prolympic model (focusing on professional, Olympic, and elite athletes). The prolympic model is so dominant that it has significant impact on other sports models. Americans of all ages tend to look at the prolympic model as the ideal and aspire to it – whether it’s football, BMX, or Ultimate Frisbee. Popular non-traditional sports quickly become commercialized.
Sport is consistently appropriated by commercial interests and we’ve lost control of the playing conditions. Sports have moved to emphasizing the spectacle aspect of sports in order to cater to spectators. These characteristics have worked against sports on their own terms.
KR: How can we change things?
JC: I think we have to start at the youth level. I’d like to see organized sports empower athletes more. Today, young people have to fit into very constrained, established structures when it comes to sports. I’d like to see situations in which young people are encouraged to create structures that match their interests in what they like to do physically.
Change is always going to come relatively slowly on things that are so sewn into our culture. The only way things will change in youth sports is if enough parents decide they’re going to use another model.
The research on concussions could be one thing that leads to significant change in sports. It’s the hottest issue in all of sport in terms of potential implications. Things will change in youth sports when parents begin to focus on the well-being of their kids. Concussions could be the trigger.
KR: I know coaching has always been an area of interest for you. What are your thoughts on the state of coaching today?
JC: There’s heavy reliance on the Control Model of coaching. There are two ways to produce excellence: 1) the Control Model; and 2) the Responsibility Model.
With the Control Model, coaches create a form of dependence. Athletes are trapped in a routine dictated by the coach. They have very little input in how things are done on the team.
Coaches can have success with this model if the people under their control don’t get used up first. You can control people and their actions. Vince Lombardi is an example. Lombardi kept adult men at the level of high school sophomores. Hitler used this model. The Control Model could be called the fascist approach.
The Responsibility Model, on the other hand, empowers athletes. It provides conditions in which people see what it takes to achieve excellence and then are allowed to develop those necessary characteristics on their own.
I think an interesting way to look at coaching styles is this: If, as a coach, you knew you had to play the last two games of the year without a coach on the bench, how would that change your coaching approach from day one?
Don Hellison does a good job outlining the key differences between the Control Model and the Responsibility Model in his book, Teaching Responsibility Through Physical Activity.
KR: Given the increasing commercialization and professionalization in big-time sports today, would you encourage one of your children to seek a Division I athletic scholarship today?
JC: No. Even the so-called “minor” sports at the Division I level are too controlling of athletes’ overall college experience. I think Division III sports are a legitimate possibility, if a young person has the interest and ability to play sports at the college level. But even at the Division III level, I would only encourage young people to pursue athletics if they are able to combine sports with a variety of other interests that have nothing to do with sports.
KR: If there were one thing in your sports sociology career that you are the most proud of, what would it be?
JC: I guess I would have to say my sports in society book (Sports in Society: Issues and Controversies, Tenth Edition). It’s rewarding to know that it has been used in sociology of sport-type courses for nearly 37 years now.
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
Follow on Facebook: @SportsForumPodcast
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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Ken Reed’s Author Page on Amazon