The best town in pro sports is also the smallest: Green Bay, Wisconsin, home of the Packers. The Dallas Cowboys aren’t America’s team, the Green Bay Packers are. And not just because of their championship history. The Packers are owned by the fans, not a wealthy owner operating with a profit-at-all-costs (PAAC) philosophy. The Green Bay Packers are a publicly-owned non-profit with a unique stock ownership structure. Green Bay’s bylaws state that the Packers are “a community project, intended to promote community welfare.” What a refreshing approach.
“It makes them an example,” according to ESPN’s Patrick Hruby. “A case study. A working model for a better way to organize and administer pro sports.”
The Packers have sold out more than 300 consecutive home games and have more than 80,000 names on their season-ticket waiting list. Despite being one of the most successful teams on the field, the Packers’ ticket prices are among the lowest in the league. Unlike other NFL stadiums that have advertisements everywhere the eyes can see, Lambeau Field is relatively free of corporate sales pitches. The only ads you see are on the scoreboard. As a whole, the stadium provides today’s fans a similar view to what fans saw in the ’60’s.
(See “The Green Bay Packers Have the Best Owners in Football“).
“We’re owned by this community,” says Packers’ CEO Mark Murphy, a former NFL player and players’ union leader. “We can’t be perceived as gouging the fans.”
Unfortunately, the Packers’ ownership structure can’t be duplicated.
The National Football League (NFL) has formally banned any more Green Bay Packers-type ownership structures. Former commissioner Pete Rozelle changed the NFL constitution in 1960 to prevent another franchise from going to the Green Bay model. Article V, Section 4 of the NFL constitution, the “Green Bay Rule,” says that “charitable organizations and/or corporations not organized for profit and not now a member of the league may not hold membership in the National Football League.”
That’s a shame. The Green Bay system works beautifully, and ideally would be the norm in all pro sports leagues. It shouldn’t be mandated, but it should be allowed as an option.
“We could probably double home game revenue if we charged New England Patriot prices, but we have to think of our blue-collar base,” says Jason Wied, Green Bay’s vice president of administration and general counsel. “From time to time we make decisions that may not be in our best interest but are in the best interests of the community.”
Even former NFL commissioner Paul Tagliabue appreciates the Green Bay model, calling Green Bay’s approach “moral purity or economic objectivity. Whatever it is, it is useful.”
“The fundamental problem in pro sports is that we’ve given free reign to owners through a self-regulated monopoly system — including anti-trust exemptions — which allows owners to pursue a profit-at-all-costs agenda at the expense of fans,” says League of Fans founder, Ralph Nader. “This system has resulted in owners playing one city off another in the quest for new taxpayer-funded stadiums and other freeloading. A community ownership model, like the Green Bay Packers’, works. It’s a better way to structure and administer professional sports. It should become an optional mainstay of sports policy in this country.”
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #32 – League of Fans’ Sports Forum podcast: Prolific Author Joe Posnanski Joins the Show – Posnanski is one of America’s best sportswriters and has twice been named the best sports columnist in America by the Associated Press Sports Editors. We chat about his new book, “Why We Love Baseball,” his new Substack newsletter called Joe Blogs, and we cover topics including how baseball treats its fans, MLB’s numerous rule changes this past season, how the sport can become more fan-friendly, the greatness of Negro Leagues champion Buck O’Neil, and much more.
Follow on Facebook: @SportsForumPodcast
Episode #31 – League of Fans’ Sports Forum podcast: Foul Ball Safety Is Still an Important Issue at Ballparks – Our guests are Jordan Skopp, founder of FoulBallSafety.com and Greg Wilkowski, a Chicago based attorney. We discuss the historical problem of foul balls injuring fans and why some teams are still hesitant to put up protective netting in some minor league and college baseball parks.
Episode #30 – League of Fans’ Sports Forum podcast: The State of College Athletics with Dr. David Ridpath: Problems and Potential Solutions – Ridpath is a sports administration professor at Ohio University and a member of The Drake Group, a college sports reform think tank.
Episode #29 – League of Fans’ Sports Forum podcast: The Honorable Tom McMillen Visits League of Fans’ Sports Forum – McMillen is a former All-American basketball player, Olympian, Rhodes Scholar and U.S. Congressman. We discuss the state of college athletics today.
Episode #28 – League of Fans’ Sports Forum podcast: A Chat With Mano Watsa, a Leading Basketball and Life Educator – Watsa is President of PGC Basketball, the largest education basketball camp in the world. We discuss problems in youth sports today.
Episode #27 – League of Fans’ Sports Forum podcast: Kids’ Sports: How We Can Take Back the Game and Restore Quality Family Time In the Process – Linda Flanagan is author of “Take Back the Game: How Money and Mania Are Ruining Kids’ Sports and Why It Matters.” We discuss how commercialized and professionalized youth sports are hurting kids and their families.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
- Reed Appears on Ralph Nader Radio Hour League of Fans’ sports policy director, Ken Reed, Ralph Nader and the New York Times’ Tyler Kepner discussed a variety of sports issues on Nader’s radio show as well as Reed’s updated book, How We Can Save Sports: A Game Plan. Reed's book was released in paperback in February, and has a new introduction and several updated sections.
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Vanderbilt Sport & Society - On The Ball with Andrew Maraniss with guest Ken Reed, Sports Policy Director for League of Fans and author of How We Can Save Sports: A Game Plan
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
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Ken Reed’s Author Page on Amazon