By Ken Reed
The United States is often called a sports-crazy country. In reality, we’re a country of crazy sports fans who, for the most part, aren’t sports participants. Moreover, sports fans tend to exercise less than the rest of the population and have riskier dietary habits. A study published in the United States Sports Academy’s The Sports Journal supports this lifestyle profile of the American sports fan.
“Highly identified sports fans had significantly higher health risk behaviors than non-sports fans on a range of health behavior measures, including: higher fat consumption, more fast food consumption, less vegetable consumption, greater consumption of refined as opposed to whole grains, and an increased amount of alcohol consumed on days they chose to drink,” according to the study’s authors, Daniel R. Sweeney and Donna G. Quimby. “Additionally, using height and weight data to calculate Body Mass Index (BMI), highly identified sports fans were found to have a higher BMI.”
Sweeney and Quimby suggest that since sports fans were found to engage in riskier health-related behaviors, they could be a prime target for health policy makers looking to positively impact a large segment of Americans while reducing healthcare costs associated with obesity and other chronic health conditions. They also note an opportunity for pro sports organizations, college athletic departments and individual professional athletes to embark on cause-related marketing campaigns encouraging healthier lifestyles on the part of their fans.
“[P]artnering in programs designed to educate their most devoted followers about strategies towards achieving a healthy lifestyle would serve the dual role of contributing to the overall success of the organization while at the same time positively impacting the health of those in the communities they serve,” concluded Sweeney and Quimby.
This study represents a great opportunity for sports power brokers to be good community citizens by developing strategic cause-related initiatives around these findings.
Promoting healthier, active lifestyles to their fans seems like a no-brainer.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #17 – League of Fans’ Sports Forum podcast: Talking Sports With Legendary New York Times Sports Columnist Robert Lipsyte – We chat about Lipsyte’s amazing career and some of the athletes he covered and got to know well, like Muhammad Ali, as well as his relationships with fellow sports journalists like Bob Costas and Howard Cosell.
Follow on Facebook: @SportsForumPodcast
Episode #16 – League of Fans’ Sports Forum podcast: Andrew Maraniss: Outstanding Author of Books That Focus On the Intersection of Sports, History and Social Justice.
Episode #15 – League of Fans’ Sports Forum podcast: Talking Sports Psychology with Dr. Tim Rice. We discuss the growth of sports psychology at all levels, the positive impact that a number of high profile athletes have had by opening up, and the importance of everyone involved in sports caring for the whole athlete, mind and body.
Episode #14 – League of Fans’ Sports Forum podcast: Making Sense of the Injury Pandemic in Major League Baseball – Gary McCoy is a strength, conditioning and high performance coach who has worked with several Major League Baseball organizations.
Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site.
Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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