By Ken Reed
Under the category “Everything is For Sale,” we can now add the iconic Boston Celtics jerseys. Beginning next year, the Celtics uniforms will have the General Electric logo sewed on the jerseys.
The Celtics, along with the Los Angeles Lakers, have long had the two most famous jersey designs in the NBA. They’re classics.
However, the Celtics had already begun to mess with their uniforms the last couple years, rolling out black (fair) and gray versions (horrible). While those uniform shifts were unfortunate, throwing ads on the jerseys and becoming the GE Celtics is simply too much.
“GE will be woven into the fabric of the Boston Celtics both literally and figuratively,” said Celtics president Rich Gotham in a statement.
“Their leadership in innovation, analytics, and technology will help us to be as competitive as we can be in everything from optimizing our facilities and equipment to player performance. Simply put, GE will make us a better and smarter basketball team and organization.”
Ah, gag me with a spoon Gotham. At least be honest and say it’s all about the money grab. Admit that the billions in revenue from the latest NBA TV deal just isn’t enough.
Count Celtics’s center Al Horford among those who “didn’t think [the Celtics] were going to do it, because of the tradition.”
“I just hope we don’t get it (Celtics jersey) covered with 20 logos,” said Horford.
It won’t be long Al. Rest assured all NBA jerseys will eventually look like the cars at NASCAR events.
Owners can say no to tradition, nostalgia, classic uniforms, and iconic brands and logos.
They just can’t say no to a little more cash in their wallets.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
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Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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