By Ken Reed
On Monday, the NHL announced that it wouldn’t allow its players to participate in the 2018 Winter Olympics in South Korea. League owners and executives said the reason is they didn’t want their regular season disrupted.
“The league isn’t anti-Olympics,” N.H.L. Commissioner Gary Bettman said. “We’ve been to five of them. The problem is the clubs are anti-disruption to the season.”
What they apparently don’t see, or at least appreciate, is that the Olympic hockey tournament represents a tremendous opportunity to promote both their sport and their league to a huge international audience, including in China, where the league is trying to make inroads. General sports fans — lots of them — not just hardcore NHL fans, turn into watch Olympic hockey.
Henrik Lundqvist, star goaltender for the New York Rangers, tweeted that the league is wasting “a huge opportunity to market the game at the biggest stage.”
The NHL needs the Olympics more than the Olympics need the NHL. Bettman’s league remains a niche sport, a distant fourth of the four major pro sports leagues in the United States. The NHL and its players would receive significantly more publicity from having its players in the Olympic tournament than it will from continuing to play regular season games during the Olympics.
Following the decision, the NHL may now have a fight with league players on its hands. The National Hockey League Players’ Association followed the league’s announcement with one of its own, saying that players were “extraordinarily disappointed and adamantly disagree” with the league’s decision. Washington Capitals star Alex Ovechkin has already said he plans to represent Russia at the Pyeongchang Games no matter what the N.H.L. might decide.
The players certainly seem to have a lot more business savvy than the owners and league executives on this one.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #30 – League of Fans’ Sports Forum podcast: The State of College Athletics with Dr. David Ridpath: Problems and Potential Solutions – Ridpath is a sports administration professor at Ohio University and a long-time member of The Drake Group, a college sports reform think tank.
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Episode #29 – League of Fans’ Sports Forum podcast: The Honorable Tom McMillen Visits League of Fans’ Sports Forum – McMillen is a former All-American basketball player, Olympian, Rhodes Scholar and U.S. Congressman. We discuss the state of college athletics today.
Episode #28 – League of Fans’ Sports Forum podcast: A Chat With Mano Watsa, a Leading Basketball and Life Educator – Watsa is President of PGC Basketball, the largest education basketball camp in the world. We discuss problems in youth sports today.
Episode #27 – League of Fans’ Sports Forum podcast: Kids’ Sports: How We Can Take Back the Game and Restore Quality Family Time In the Process – Linda Flanagan is author of “Take Back the Game: How Money and Mania Are Ruining Kids’ Sports and Why It Matters.” We discuss how commercialized and professionalized youth sports are hurting kids and their families.
Episode #26 – League of Fans’ Sports Forum podcast: How Can We Fix Youth Sports? – John O’Sullivan is Founder and CEO of Changing the Game Project and author of “Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes and Giving Youth Sports Back to Our Kids.”
Episode #25 – League of Fans’ Sports Forum podcast: Physical Education Should Be a Critical Component of K-12 School Design – Michael Horn is co-founder of the Clayton Christensen Institute for Disruptive Innovation.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
- Reed Appears on Ralph Nader Radio Hour League of Fans’ sports policy director, Ken Reed, Ralph Nader and the New York Times’ Tyler Kepner discussed a variety of sports issues on Nader’s radio show as well as Reed’s updated book, How We Can Save Sports: A Game Plan. Reed's book was released in paperback in February, and has a new introduction and several updated sections.
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Vanderbilt Sport & Society - On The Ball with Andrew Maraniss with guest Ken Reed, Sports Policy Director for League of Fans and author of How We Can Save Sports: A Game Plan
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
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