By Ken Reed
On Monday, the NHL announced that it wouldn’t allow its players to participate in the 2018 Winter Olympics in South Korea. League owners and executives said the reason is they didn’t want their regular season disrupted.
“The league isn’t anti-Olympics,” N.H.L. Commissioner Gary Bettman said. “We’ve been to five of them. The problem is the clubs are anti-disruption to the season.”
What they apparently don’t see, or at least appreciate, is that the Olympic hockey tournament represents a tremendous opportunity to promote both their sport and their league to a huge international audience, including in China, where the league is trying to make inroads. General sports fans — lots of them — not just hardcore NHL fans, turn into watch Olympic hockey.
Henrik Lundqvist, star goaltender for the New York Rangers, tweeted that the league is wasting “a huge opportunity to market the game at the biggest stage.”
The NHL needs the Olympics more than the Olympics need the NHL. Bettman’s league remains a niche sport, a distant fourth of the four major pro sports leagues in the United States. The NHL and its players would receive significantly more publicity from having its players in the Olympic tournament than it will from continuing to play regular season games during the Olympics.
Following the decision, the NHL may now have a fight with league players on its hands. The National Hockey League Players’ Association followed the league’s announcement with one of its own, saying that players were “extraordinarily disappointed and adamantly disagree” with the league’s decision. Washington Capitals star Alex Ovechkin has already said he plans to represent Russia at the Pyeongchang Games no matter what the N.H.L. might decide.
The players certainly seem to have a lot more business savvy than the owners and league executives on this one.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
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Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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