By Ken Reed
Get this: The Atlanta Falcons have decided to stop gouging fans at their concession stands. That’s right. At the Falcons’ new home, Mercedes-Benz Stadium, fans can get a hot dog for two bucks. Same price for a soda. Popcorn is $3. French fries? $3. Also, 12-ounce beers are $5.
Those prices are unheard of in NFL, NBA, NHL and MLB stadiums and arenas today. They are also significantly cheaper than concession prices at big-time college sports stadiums and arenas.
“Ballparks, arenas, movie theaters all overcharge us, and we all became used to it… that you get gouged,” says Falcons’ VP of fan experience Mike Gomes. “And we wanted to say, ‘It doesn’t have to be what you’ve always been used to.’”
Kudos to the Falcons. Here’s hoping there’s a ripple effect throughout the country’s professional sports leagues, along with the NCAA.
“Are we making less money than we otherwise would have, is Arthur (Blank, Falcons owner) making less money? Yes, he is,” says Gomes. “But he believes in the long-term relationships we’re establishing with our fans.”
It’s refreshing to find the occasional example of a sports entity that isn’t driven solely by the profit-al-all-costs (PAAC) mentality.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #26 – League of Fans’ Sports Forum podcast: How Can We Fix Youth Sports? – John O’Sullivan is Founder and CEO of Changing the Game Project and author of “Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes and Giving Youth Sports Back to Our Kids.” We discuss overzealous adults in youth sports, the dangers of sport specialization, youth sports entrepreneurs and the profit-at-all-costs mindset, and the growing socio-economic gap in youth sports.
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Episode #25 – League of Fans’ Sports Forum podcast: Physical Education Should Be a Critical Component of K-12 School Design – Michael Horn is co-founder of the Clayton Christensen Institute for Disruptive Innovation.
Episode #24 – League of Fans’ Sports Forum podcast: Mental Health and Athletes: Ending the Stigma – Nathan Braaten and Taylor Ricci are the founders of Dam Worth It, a non-profit created to end the stigma around mental health at colleges and universities through sport, storytelling, and community creation.
Episode #23 – League of Fans’ Sports Forum podcast: Olympian Benita Fitzgerald Mosley Talks Title IX, Youth Sports and the Olympics.
Episode #22 – League of Fans’ Sports Forum podcast: Rethinking Sports Fandom with Author Craig Calcaterra – We discuss Calcaterra’s new book “Rethinking Fandom: How to Beat the Sports-Industrial Complex at Its Own Game” and explore new ways to be a fan.
Episode #21 – League of Fans’ Sports Forum podcast: Chatting About a Broken Game With Baseball Writer Pedro Moura – Moura is a national baseball writer for Fox Sports. We discuss how and why the game of baseball is broken, what factors caused it, and offer a few thoughts on how to “fix” a great game.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
- League of Fans Sports Policy Director Ken Reed quoted in Washington Post column titled "What happened to P.E.? It’s losing ground in our push for academic improvement," by Jay Mathews
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
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