By Ken Reed
The NCAA continues to claim that there just isn’t enough money to pay the athletes that create the college sports product more than room and board.
In big-time college football and basketball (most notably Power Five conferences), that contention is simply laughable.
Here’s the latest example: Kentucky football coach Mark Stoops is set to receive a $250,000 bonus for every victory the rest of this season, including any postseason win. Kentucky is currently 6-1 and starting with the team’s 7th victory the bonus kicks in. Additionally, win number 7 would trigger an automatic one-year extension of Stoops’ contract. Stoops’ contract runs to 2024. He is set to make $5.25 million that year in base salary.
In addition to the bonus money for wins after six in a season, Stoops gets a two-year contract extension following any season in which Kentucky wins 10 games or more.
Stoops, like hundreds of other coaches, athletic directors, college administrators and television executives associated with college sports at the highest level, is rolling in the dough while many football and basketball players from tough economic backgrounds can’t afford to take their girlfriends to dinner and a movie on the weekend.
College athletes have no representation like their professional counterparts. As a result, they’re getting screwed economically. Moreover, too often they’re left to handle huge medical expenses resulting from injuries incurred while playing for their colleges. That’s criminal.
Supporters of the current system say a free college education is nothing to scoff at. And that’s certainly true. It indeed has great value for those athletes that take college seriously. But just because college athletes have the opportunity to get a free education doesn’t mean that they’re being compensated fairly.
As an example, Ellen Staurowsky, a professor at Drexel University, has said the fair market value of a football player at the University of Texas during the 2011-12 school year was $567,922 on an annual basis. The calculation was based on an NFL-like shared revenue system. The value of a “full-ride” athletic scholarship at Texas was $21,090 a year at the time of her study. As such, the fair market value denied (the difference between the fair market value and the value of the scholarship) was $546,832.
Big-time college sports is a classic case of economic and social injustice bred of a plantation mentality disguised by the term “student-athlete.”
The details of Stoops’ contract at Kentucky is but the latest example.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
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Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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