Kentucky Coach To Get $250K Bonus For Each Victory the Rest of the Season
By Ken Reed
The NCAA continues to claim that there just isn’t enough money to pay the athletes that create the college sports product more than room and board.
In big-time college football and basketball (most notably Power Five conferences), that contention is simply laughable.
Here’s the latest example: Kentucky football coach Mark Stoops is set to receive a $250,000 bonus for every victory the rest of this season, including any postseason win. Kentucky is currently 6-1 and starting with the team’s 7th victory the bonus kicks in. Additionally, win number 7 would trigger an automatic one-year extension of Stoops’ contract. Stoops’ contract runs to 2024. He is set to make $5.25 million that year in base salary.
In addition to the bonus money for wins after six in a season, Stoops gets a two-year contract extension following any season in which Kentucky wins 10 games or more.
Stoops, like hundreds of other coaches, athletic directors, college administrators and television executives associated with college sports at the highest level, is rolling in the dough while many football and basketball players from tough economic backgrounds can’t afford to take their girlfriends to dinner and a movie on the weekend.
College athletes have no representation like their professional counterparts. As a result, they’re getting screwed economically. Moreover, too often they’re left to handle huge medical expenses resulting from injuries incurred while playing for their colleges. That’s criminal.
Supporters of the current system say a free college education is nothing to scoff at. And that’s certainly true. It indeed has great value for those athletes that take college seriously. But just because college athletes have the opportunity to get a free education doesn’t mean that they’re being compensated fairly.
As an example, Ellen Staurowsky, a professor at Drexel University, has said the fair market value of a football player at the University of Texas during the 2011-12 school year was $567,922 on an annual basis. The calculation was based on an NFL-like shared revenue system. The value of a “full-ride” athletic scholarship at Texas was $21,090 a year at the time of her study. As such, the fair market value denied (the difference between the fair market value and the value of the scholarship) was $546,832.
Big-time college sports is a classic case of economic and social injustice bred of a plantation mentality disguised by the term “student-athlete.”
The details of Stoops’ contract at Kentucky is but the latest example.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #30 – League of Fans’ Sports Forum podcast: The State of College Athletics with Dr. David Ridpath: Problems and Potential Solutions – Ridpath is a sports administration professor at Ohio University and a long-time member of The Drake Group, a college sports reform think tank.
Listen on Listen on Apple Podcasts, Spotify, Google Podcasts, Anchor and others.
Follow on Facebook: @SportsForumPodcast
More Episodes on Apple Podcasts; Spotify; Google Podcasts; PocketCasts; & Anchor
Episode #29 – League of Fans’ Sports Forum podcast: The Honorable Tom McMillen Visits League of Fans’ Sports Forum – McMillen is a former All-American basketball player, Olympian, Rhodes Scholar and U.S. Congressman. We discuss the state of college athletics today.
Episode #28 – League of Fans’ Sports Forum podcast: A Chat With Mano Watsa, a Leading Basketball and Life Educator – Watsa is President of PGC Basketball, the largest education basketball camp in the world. We discuss problems in youth sports today.
Episode #27 – League of Fans’ Sports Forum podcast: Kids’ Sports: How We Can Take Back the Game and Restore Quality Family Time In the Process – Linda Flanagan is author of “Take Back the Game: How Money and Mania Are Ruining Kids’ Sports and Why It Matters.” We discuss how commercialized and professionalized youth sports are hurting kids and their families.
Episode #26 – League of Fans’ Sports Forum podcast: How Can We Fix Youth Sports? – John O’Sullivan is Founder and CEO of Changing the Game Project and author of “Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes and Giving Youth Sports Back to Our Kids.”
Episode #25 – League of Fans’ Sports Forum podcast: Physical Education Should Be a Critical Component of K-12 School Design – Michael Horn is co-founder of the Clayton Christensen Institute for Disruptive Innovation.
Media
"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
- Reed Appears on Ralph Nader Radio Hour League of Fans’ sports policy director, Ken Reed, Ralph Nader and the New York Times’ Tyler Kepner discussed a variety of sports issues on Nader’s radio show as well as Reed’s updated book, How We Can Save Sports: A Game Plan. Reed's book was released in paperback in February, and has a new introduction and several updated sections.
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Vanderbilt Sport & Society - On The Ball with Andrew Maraniss with guest Ken Reed, Sports Policy Director for League of Fans and author of How We Can Save Sports: A Game Plan
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
Books