By Ken Reed
Major college sports programs mimic professional sports. They are revenue-generating and profit-making machines.
In a recent Forbes article by Chris Smith, just how rich our country’s top 25 college football programs are was revealed.
“So much for amateur athletics — the sport’s 25 most valuable programs combine to earn an average of $1.5 billion in profit on annual revenues of $2.7 billion,” according to Smith’s research.
Those are “b’s” not “m’s.” $1.5 billion in profit — not revenue — among only 25 schools.
College athletics, above the Division II and III levels, is Entertainment Sport, not Education Sport. Decisions are driven almost exclusively by commercial values.
This is an economic and social justice issue. There’s plenty of money to treat the athletes — most notably in football and men’s basketball, the two biggest revenue sports — more fairly.
According to a study by the National College Players Association (NCPA) and the Drexel University Sport Management Department, football and men’s basketball players at top sports schools were denied at least $6.2 billion between 2011 and 2015 under National Collegiate Athletic Association rules that prohibit them from being paid.
“America’s economic system is supposed to operate on free markets,” said former UCLA quarterback Brett Hundley, an economics major.
“This is a lesson on how damaging it can be when a cartel stifles a free market and, unfortunately, college athletes are the ones on the losing end. It’s not right.”
It’s definitely not right.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #14 – League of Fans’ Sports Forum podcast: Making Sense of the Injury Pandemic in Major League Baseball – The guest is Gary McCoy, a strength, conditioning and high performance coach who has worked with several Major League Baseball organizations. Our focus is the injury pandemic in baseball, what’s causing it and how it can be fixed.
Follow on Facebook: @SportsForumPodcast
Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site.
Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Episode #11 – League of Fans’ Sports Forum podcast: The Latest on Brain Trauma, Concussions and CTE with Dr. Chris Nowinski – Nowinski is CEO of the Concussion Legacy Foundation.
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO.
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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