By Ken Reed
What more do people want from NBA commissioner Adam Silver?
It seems nearly everyone — from the far right of the political spectrum to the far left — is upset with the NBA’s response to China’s hissy fit over Houston Rockets general manager Daryl Morey’s support of Hong Kong protesters.
Just days before a series of NBA exhibition games in Asia (games were played in Japan, India and China), Morey tweeted, “Fight for freedom, Stand with Hong Kong.”
Well, China went nuts when they saw that. They hate free speech. Chinese officials said the two NBA preseason games in China would no longer be televised on state-run CCTV. Numerous Chinese companies suspended business dealings with the NBA. The Chinese Basketball Association (headed by Yao Ming, the former star center for the Rockets) suspended its partnership with Houston. Tencent, the NBA’s digital partner announced it was suspending media coverage of the Rockets. NBA logos were covered up in the arenas hosting the exhibition games. Etc.
As the NBA’s CEO, Silver was suddenly thrust into a very tough situation. His league has spent millions cultivating the Chinese market. Thanks largely to the NBA, China is a basketball-mad country (300 million Chinese play basketball and NBA games are hugely popular across all media platforms). The NBA’s presence in China is reportedly worth roughly $4 billion to the league.
Following Morey’s tweet, CCTV released a statement that said in part, “Thirty years of hard work was destroyed” and that Silver and the NBA should “see their mistakes and mend their ways by retracting their wrong remarks and sincerely apologizing to the Chinese fans.”
But Silver did nothing of the sort. He didn’t try to mollify Chinese officials, like numerous other American corporate CEOs have done over the years when they’ve upset the Chinese government. Neither he, or the Rockets ownership, pushed Morey to step down from his position for expressing his views.
“The long held values of the NBA are to support freedom of expression and Daryl Morey enjoyed that right as one of our employees,” said Silver. “I also understand that there are consequences from that exercise of his freedom of speech. We will have to live with those consequences.”
Those consequences include the fact that the NBA has already lost millions of dollars in this spat and could eventually lose billions.
“There is no doubt, the economic impact is already clear,” said Silver. Nevertheless, he doubled-down on the importance of adhering to the league’s values.
“It is inevitable that people around the world — including from America and China — will have different viewpoints over different issues,” added Silver.
“It is not the role of the NBA to adjudicate those differences. However, the NBA will not put itself in a position of regulating what players, employees, and team owners say or will not say on these issues. We simply could not operate that way.”
When directly asked if the personal freedoms he spoke of extended to the 60 staff members in the NBA’s Hong Kong regional office, he quickly responded, “We will protect our employee’s freedom of speech.” That is a far different response than NFL commissioner Roger Goodell provided after the NFL received heavy criticism for Colin Kaepernick’s peaceful social justice statement during the playing of the national anthem.
Silver certainly doesn’t want to lose millions of dollars, maybe billions, for his league and the owners that pay his salary. But he knows that as a league viewed as the most progressive in American sports — and deservedly so, when you examine the leagues social justice and civil rights record — he couldn’t simply cave to China’s anger by apologizing to Chinese government, business and basketball leaders.
In short, Silver has said and done the right thing in a very sticky situation … to this point. Emphasis on “to this point.” If Morey ends up out of a job and/or the league eventually genuflects and kisses China’s butt with an apology (as many American companies have done previously), then I will feel much different about Silver and the NBA than I do right now and a different-themed column will be in the offing.
Sure Silver himself could’ve followed Morey’s lead and come out strongly in support of the Hong Kong protesters. He could’ve gone on a long rant about decades of Chinese human rights abuses. But it’s not reasonable to expect him to do that. Why should the NBA and its CEO have to take the lead in American relations with China when the heads of thousands of American companies doing business in China, and American politicians from both parties, have basically said nothing and done nothing regarding human rights issues in China through the years? Silver is the CEO of a professional basketball league not the Secretary of State.
So far, Silver has stood on principle, while standing up to the Chinese when it comes to protecting the cherished American value of freedom of expression.
And by doing so, he’s shown once again why he’s the best commissioner in American sports.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
Follow on Facebook: @SportsForumPodcast
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Order from Amazon
Order from Amazon
Order from Amazon
Ken Reed’s Author Page on Amazon