By Ken Reed
As I write this, Norway is tied for second in both total medals and gold medals at the Beijing Olympics. Norwegians are projected to take home 45 medals by the end of these Games, surpassing the 39 medals they won at the 2018 Winter Olympics. That total was way above the totals for the United States, Russia, Canada and Germany.
Norway’s population is 5.4 million, which is about the size of metro Detroit.
So how do they do it? How does a country that small dominate the Winter Olympics? (Norway has also produced some excellent athletes in the Summer Olympics.)
Let’s start with this: They focus on making sports fun for their young people.
“It’s impossible to say at 8 or 10 or 12 who is going to be talented in school or sport. That takes another 10 years. Our priority is the child becoming self-reflective about their bodies and minds,” said Inge Andersen, former secretary general of the Norwegian confederation. “We’re a small country and can’t afford to lose them because sport is not fun.”
The philosophy of emphasizing fun in sports is supported by research. As sociologist Alfie Kohn notes, “Nothing, according to the research, predicts excellence like finding the task fun.”
But Norway’s athletic success comes from more than just focusing on fun. Norway has a national youth sports policy that is the foundation of all youth sports activities in the country. Here are a few key pieces from that document:
* “Children have the right to participate in training and competitive activities which will facilitate development of friendship and solidarity.”
* “Children have the right to experience a sense of mastery and to learn many different skills. They must also be granted opportunities for variation, training and interaction with others.”
* “Children have the right to state their viewpoints and to be heard. They must be granted opportunities to participate in planning and execution of their own sports activities along with coaches and parents.”
* “Children have the right to choose which sport, or how many sports, they would like to participate in — and decide for themselves how much they would like to train.”
* “An example of a violation of these rights is if a child is pressured by the parents to participate in competitions against its will.”
Children in Norway are encouraged to play multiple sports. Too often, American kids are pushed to specialize in a single sport as young as nine years old, by coaches, parents, or both.
In Norway, the focus for kids 12 and under is whole child development. Scores of games aren’t kept and children aren’t ranked based on ability. High-priced elite travel teams for children simply don’t exist. After age 12, youngsters can choose to enter more competitive sports situations with higher-level coaching but it’s their choice. Adults don’t force them to.
“Imagine a society in which 93 percent of children grow up playing organized sports,” wrote Tom Farrey in the New York Times.
“Where costs are low, the economic barriers to entry few, travel teams aren’t formed until the teenage years – and where adults don’t start sorting the weak from the strong until children have grown into their bodies and interests.”
By contrast, the youth sports model in the U.S. is driven by the ego-based desires of adults (e.g., Win-At-All-Costs, and Profit-At-All-Costs). Coaches and parents focus on winning championships, All-Star recognition, travel teams and college scholarships, even at the youngest ages. Meanwhile, surveys show that kids just want to learn new skills, hang out with friends and have fun.
Norway’s sports system places a greater emphasis on public health, whole child development, physical education, recreation, social relationships, and physical and mental health.
Lifelong participation in sports is common in Norway. On the other hand, by the time American children reach their teen years, approximately three-quarters of them have quit organized sports due to burnout, overuse injuries, or simply because the adults in their lives have taken the fun out of it.
As a society, it’s time we take a hard look at Norway’s approach to youth sports.
If not, both our kids and Olympic medal counts will continue to suffer.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #29 – League of Fans’ Sports Forum podcast: The Honorable Tom McMillen Visits League of Fans’ Sports Forum – McMillen is a former All-American basketball player, Olympian, Rhodes Scholar and U.S. Congressman, and has a long involvement with the President’s Council on Physical Fitness and Sport (now called the President’s Council on Fitness, Sports and Nutrition). We discuss the state of college athletics today, given the pressures of NIL, the transfer portal, sports gambling and huge media contracts. McMillen then provides great perspective on the poor state of physical fitness our young people are experiencing today.
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Episode #28 – League of Fans’ Sports Forum podcast: A Chat With Mano Watsa, a Leading Basketball and Life Educator – Watsa is President of PGC Basketball, the largest education basketball camp in the world. We discuss problems in youth sports today.
Episode #27 – League of Fans’ Sports Forum podcast: Kids’ Sports: How We Can Take Back the Game and Restore Quality Family Time In the Process – Linda Flanagan is author of “Take Back the Game: How Money and Mania Are Ruining Kids’ Sports and Why It Matters.” We discuss how commercialized and professionalized youth sports are hurting kids and their families.
Episode #26 – League of Fans’ Sports Forum podcast: How Can We Fix Youth Sports? – John O’Sullivan is Founder and CEO of Changing the Game Project and author of “Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes and Giving Youth Sports Back to Our Kids.”
Episode #25 – League of Fans’ Sports Forum podcast: Physical Education Should Be a Critical Component of K-12 School Design – Michael Horn is co-founder of the Clayton Christensen Institute for Disruptive Innovation.
Episode #24 – League of Fans’ Sports Forum podcast: Mental Health and Athletes: Ending the Stigma – Nathan Braaten and Taylor Ricci are the founders of Dam Worth It, a non-profit created to end the stigma around mental health at colleges and universities through sport, storytelling, and community creation.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
- Reed Appears on Ralph Nader Radio Hour League of Fans’ sports policy director, Ken Reed, Ralph Nader and the New York Times’ Tyler Kepner discussed a variety of sports issues on Nader’s radio show as well as Reed’s updated book, How We Can Save Sports: A Game Plan. Reed's book was released in paperback in February, and has a new introduction and several updated sections.
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Vanderbilt Sport & Society - On The Ball with Andrew Maraniss with guest Ken Reed, Sports Policy Director for League of Fans and author of How We Can Save Sports: A Game Plan
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
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