The commercial takeover of university athletic departments
Carter Strickland of the Atlanta Journal-Constitution reports on the commercial takeover of college and university athletic departments by Nike, and other apparel companies:
“Being new to Bulldog Nation, Matthew Stafford wasn’t braced for the reaction when he sauntered onto the University of Georgia practice fields a few weeks ago dressed in an offensive T-shirt. Go Gators? I Love Spurrier? Nope, it was even worse. ‘He’s got on Reebok,’ Mark Richt yelled to the other Georgia football coaches. He sent the star freshman … back to the locker room for a change of clothes.”
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