(Note: The following column by League of Fans’ sports policy director Ken Reed recently appeared in the Boulder (CO) Daily Camera)
The University of Miami might eventually receive the NCAA’s “death penalty” following the recently revealed major scandal involving the school’s athletic program but that’s not going to change anything in big-time college sports.
It’s time to face reality. Today’s system of intercollegiate athletics isn’t fixable.
The reason? At its core, it’s an ill-conceived sports model; one filled with hypocrisy.
The hypocrisy is the result of an untenable system that promotes the amateur myth and tries to suppress the fact that the young athletes that fill the seats at football stadiums and basketball arenas on our college campuses have significant market value.
The hypocrisy also derives from the education myth. Big-time college sports programs are primarily about professionalism and commercialism, not education. Athletic directors and coaches at our biggest universities aren’t educators in any traditional sense; they are CEOs of huge business enterprises. How else to explain that they are hired and fired almost exclusively based on revenue generated and win-loss records?
The reality of big-time college football and basketball is this: It’s a plantation system, one in which coaches, administrators, conference commissioners, sports media executives and broadcasters get rich, while the players are given a dorm room, a cafeteria pass, and an opportunity to get an education they may or may not be interested in.
So, how can we make the system more ethical and honest? There are two major steps that need to be taken.
First, the most highly commercialized sports programs (primarily football and men’s basketball) at our big-time college sports factories (e.g., schools in the BCS conferences) must have their non-profit tax-exempt status pulled and be reclassified as for-profit business subsidiaries under the university umbrella. In effect, universities would be sponsoring for-profit sports clubs on their campuses. All universities taking this route would form an alliance with their like-minded peers, in effect creating a for-profit college sports association apart from the NCAA.
This for-profit association would determine the rules these schools would operate under, including compensation regulations (a salary cap of some type likely would need to be established). A “player’s union” would undoubtedly be formed to negotiate things such as medical coverage and safety concerns.
Scholarships could be part of the player’s compensation package, however, in this for-profit model athletes wouldn’t be required to be enrolled students in order to be eligible to play. Pursuing a college education would be optional while they competed in their sport. This would be a more honest system, eliminating academic fraud possibilities. These athletes could also be given the option of using their scholarship to undertake college studies at a later date, perhaps when their playing days were over.
The second step would be to eliminate athletic scholarships for all varsity college sports programs choosing not to go the for-profit route. In other words, today’s NCAA Division III rules would be applied to all varsity college sports programs that weren’t part of the for-profit association. This would include the so-called Olympic sports, e.g., swimming, tennis, soccer, gymnastics, track, lacrosse, etc., and also the football and basketball programs at smaller schools that didn’t want to play at the for-profit level.
In effect, athletes in programs at this level would be treated like every other student on campus. Financial aid would be based on need or academic merit. Athletics would simply be an adjunct to the school’s educational mission and athletes would be expected to be committed students first, athletes second. This isn’t as radical as it might seem. Athletic scholarships were banned by the NCAA for the first 50 years of the organization’s existence.
Under this revamped college sports model, students coming out of high school with the desire to continue playing sports would have multiple options. One, they could simply play intramural sports or join a student-run club team in college. Two, they could attempt to make a “no-scholarship” college varsity sports team. Three, if they had the talent, and a desire to be financially compensated for their athletic ability, they could sign with a college-sponsored for-profit sports team. Or four, they could try to go directly to the NFL, NBA, professional minor leagues, or explore overseas options.
Continuing to try and tweak the current system in college athletics simply won’t work. We have decades of examples of failed college sports reform measures because those measures never adequately addressed the commercialism inherent in big-time college sports and ignored the strong marketplace demand for star football and basketball players coming out of high school.
What’s needed is radical change. Now.
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
Follow on Facebook: @SportsForumPodcast
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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