By Ken Reed
Nike has decided to make controversial quarterback Colin Kaepernick the face of its 30th anniversary “Just Do It” campaign. The initial ad image has the face of Kapernick with the words “Believe in something. Even if it means sacrificing everything” written across his face in white letters.
Kaepernick, long part of Nike’s family of celebrity athlete endorsers, has continued to be paid by Nike since his kneeling-during-the-national-anthem protest over police brutality and social injustice in this country began a couple years ago.
Under the terms of Kaepernick’s new deal with Nike, he will have his own branded line of shoes, shirts, jerseys, and other apparel.
It is certainly a bold and controversial move for Nike to take. For one thing, Nike is an NFL corporate sponsor and provides the game uniforms for all NFL teams. Second, Kaepernick is in the middle of a lawsuit against the NFL. Last week, Kaepernick won the summary judgment phase of his collusion case against the league. Kaepernick, once a rising star in the NFL, who led his team, the San Francisco 49ers to the Super Bowl, has been trying to find a job in the league for over a year, to no avail. Third, many NFL fans are upset with Kaepernick’s kneeling protests during the playing of the national anthem, and upset at the league for not coming down harder on players that have followed Kaepernick’s lead and protested during the anthem.
Kaepernick is undoubtedly a lightning rod in this country and Nike’s new campaign will reignite the fight between Kaepernick supporters and protesters.
As expected, the response to news of the Nike campaign has been mixed. Nike stock was down two percent in early trading Tuesday morning. Both protesters and supporters have come out strong on social media platforms. Reaction has been almost evenly split. Some people are openly burning their Nike shoes and clothes. Meanwhile, one NFL owner, the Oakland Raiders’ Mark Davis, has come out in support of Kaepernick and his new Nike ad campaign.
Former CIA director, John Brennan, had this to say on Twitter:
“Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America. He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution — ‘in order to form a more perfect union.’ Well done, Colin, well done.”
President Trump, a frequent critic of both Kaepernick and NFL owners for not coming down harder on players that protest during the anthem, will surely have plenty to say about this new Nike campaign.
Hang on, this is going to get loud and nasty.
The sad part is that most of the noise will be centered on Kaepernick, Nike, the NFL, Trump, etc. It won’t be focused on the real issue: police brutality and social injustice in this country.
That’s where our attention and energy should be.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site. We discuss his experience at the MLB game at Field of Dreams; his thoughts on the appeal of the Field of Dreams, and baseball in general.
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Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Episode #11 – League of Fans’ Sports Forum podcast: The Latest on Brain Trauma, Concussions and CTE with Dr. Chris Nowinski – Nowinski is CEO of the Concussion Legacy Foundation.
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO.
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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