By Ken Reed
Colorado’s House of Representatives voted 55-9 this week to allow college athletes the right to earn income from their names, images, and likenesses (NILs). The bill was unanimously approved by the Colorado Senate last month. Governor Jared Polis is expected to sign the bill into law soon.
“This bill sends a message to colleges across the country: student athletes have the right to share in the wealth that their presences bring into institutions of higher education,” said Rep. Leslie Herod, D-Denver, one of the bill’s sponsors. “Student athletes should be able to profit off the brand they work so hard to create and cultivate.”
Herod said the Colorado law doesn’t allow colleges to pay athletes directly, but would allow athletes to make money from “social media, a local pizza shop and things like that.”
The Colorado bill follows a similar law passed last year in California. Bills similar to California’s and Colorado’s are pending in 20+ states, including Florida, Illinois and New York.
In response to the pressure applied by these states, the NCAA said it will work on rules that allow athletes to profit from their NILs. Given the organization’s pushback on this issue for decades, we’ll see if anything significant — and fair to college athletes — comes out of their discussions on this issue.
Don’t hold your breath folks.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #17 – League of Fans’ Sports Forum podcast: Talking Sports With Legendary New York Times Sports Columnist Robert Lipsyte – We chat about Lipsyte’s amazing career and some of the athletes he covered and got to know well, like Muhammad Ali, as well as his relationships with fellow sports journalists like Bob Costas and Howard Cosell.
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Episode #16 – League of Fans’ Sports Forum podcast: Andrew Maraniss: Outstanding Author of Books That Focus On the Intersection of Sports, History and Social Justice.
Episode #15 – League of Fans’ Sports Forum podcast: Talking Sports Psychology with Dr. Tim Rice. We discuss the growth of sports psychology at all levels, the positive impact that a number of high profile athletes have had by opening up, and the importance of everyone involved in sports caring for the whole athlete, mind and body.
Episode #14 – League of Fans’ Sports Forum podcast: Making Sense of the Injury Pandemic in Major League Baseball – Gary McCoy is a strength, conditioning and high performance coach who has worked with several Major League Baseball organizations.
Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site.
Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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