By Ken Reed
A group of Pac-12 football players (#WeAreUnited) have joined together to present a set of demands to Pac-12 conference administrators. The demands vary from Covid-19-based health and safety concerns to economic and racial justice issues.
It’s clear to everyone — including the players — that college athletic conferences, and individual universities, have prioritized getting football revenue over athlete safety, despite what some coaches, athletic directors and presidents are saying. And the way they want to get that revenue is on the backs of their unpaid athletes, whom they apparently view more as assets than human beings.
Colleges and universities across the country have called athletes back to campuses, campuses that otherwise are like ghost towns because there aren’t any other students around. Many schools have decided that classes will only take place online this fall. Nevertheless, these same schools are announcing fall football schedules for the students on their football teams.
There simply is no ethical justification for colleges calling athletes back to campus while telling other students to stay home because it’s not safe to be on campus.
It’s simply a case of money taking precedence over student welfare. The reality is, more than a dozen football teams around the country have already seen Covid-19 outbreaks significant enough that they’ve had to shut down all workouts. And that’s before formal football practices have even started.
”The 2020 college football season will happen to whatever extent it possibly can because athletics departments need the money, and they’re placing that burden on the backs of unpaid amateurs who are taking on all the risk to their health and inconvenience to their lives without any added incentive to do so.”
When it comes to the issue of whether or not to play sports during a raging pandemic, pro athletes have the incentive of big salaries and a union to make sure the teams’ safety protocols are as good as they can be. College athletes don’t have salaries, and they don’t have a union to fight for them.
College athletes are getting a scholarship you say? Yes, but is a scholarship sufficient compensation for risking contracting a serious virus?
A college scholarship is certainly valuable but it’s a far cry from the fair market value of big-time college football and basketball players. According to a news study led by Drexel University Professor and Athletic Administration Concentration Program Director, Ellen Staurowsky, the fair market value over four years for a football player in one of the Power Five conferences, along with independents Notre Dame and BYU, is approximately $1.35 million. The fair market value over four years for a men’s basketball player at a Power Five or Big East school is approximately $2.2 million. Given that a four-year full-ride scholarship can range from approximately $100,000 to $250,000, what we’re talking about here is the very definition of economic exploitation.
Remember, the vast majority of college athletes never make a dime as professional athletes. Their careers are over once their college eligibility runs out. As such, their true market value as an athlete will never be higher than it is in college.
In the meantime, there are now troubling reports — that the school denies — that several Washington State football players have been cut for being part of the #WeAreUnited movement. If true, it’s yet another example of colleges seeing athletes as nothing more than assets that can be easily discarded if they don’t play along with the NCAA amateurism game.
The “#WeAreUnited” athletes won’t get all their demands met, certainly not by this fall. But this collective movement might lead to a better situation for college athletes in the future. In the name of justice we can only hope so.
As recently deceased Congressman and civil rights leader John Lewis said, “We must put away our willingness to profit from the exploitation of others.”
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO. He discusses the use of Native American names and logos by sports teams and the decisions to drop the Chief Wahoo logo and the upcoming change to the team name. Other baseball topics include health and safety, possible MLB rule changes and youth participation in the sport.
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Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Episode #8 – League of Fans’ Sports Forum podcast: How Can We Save College Sports From Overcommercialization and Professionalization? – The guest is Dr. David Ridpath, a sports business professor and past president of the Drake Group
Episode #7 – League of Fans’ Sports Forum podcast: Brain Trauma and CTE Risk in Sports With Dr. Ann McKee – Dr. McKee works in the field of neuropathology and has demonstrated that “mild” repetitive head trauma can provoke chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease.
Episode #6 – League of Fans’ Sports Forum podcast: The Need for Quality Physical Education in Our Schools is Greater Than Ever – The guest is Clayton Ellis, one of our nation’s leading advocates for getting our young people to be more physically active.
Episode #5 – League of Fans’ Sports Forum podcast: Youth Sports with Positive Coaching Alliance Founder Jim Thompson – Thompson started Positive Coaching Alliance (PCA) in 1998 to help create a movement to transform the culture of youth sports from “win-at-all-costs” to a positive, character-building experience.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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