By Ken Reed
A new split-screen ad called “You Can’t Stop Us” from Nike has people praising its emotional impact.
The overarching message is that athletes — and all of us — can join together to create change.
“We’re never alone, and that is our strength,” says U.S. soccer star Megan Rapinoe in the ad. “Because when we’re doubted, we’ll play as one.”
The ad is also a testament to creative editing. The spot is a collection of 72 sports action sequences, which were pulled from more than 4,000 pieces of footage. Fifty-three athletes — featuring both the everyday variety and international superstars — and 24 sports are represented. The ad features various athletes melding into other athletes across a split screen.
Rapinoe, in a Nike news release about the ad is quoted as saying:
“Players may be back on the pitch, but we’re not going back to an old normal. We need to continue to reimagine this world and make it better. We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”
The ad has been mostly well-received across the Twitterverse.
“This is the best sports ad I’ve ever seen — Nike does it again,” former pro golfer Anya Alvarez tweeted.
It’s probably not the best sports ad ever, but it’s one of the most creative, and it definitely carries a powerful and important message.
— Ken Reed, Sports Policy Director, League of Fans
Sports Forum Podcast
Episode #14 – League of Fans’ Sports Forum podcast: Making Sense of the Injury Pandemic in Major League Baseball – The guest is Gary McCoy, a strength, conditioning and high performance coach who has worked with several Major League Baseball organizations. Our focus is the injury pandemic in baseball, what’s causing it and how it can be fixed.
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Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site.
Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Episode #11 – League of Fans’ Sports Forum podcast: The Latest on Brain Trauma, Concussions and CTE with Dr. Chris Nowinski – Nowinski is CEO of the Concussion Legacy Foundation.
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO.
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
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