There simply is no ethical justification for colleges calling athletes back to campus while telling other students to stay home
By Ken Reed
A group of U.S. college football players (#WeAreUnited) have presented a set of demands to Pac-12 athletic conference administrators. The demands vary from COVID-19-based health and safety concerns to economic and racial justice issues.
Big Ten football players, through a group called College Athlete Unity, followed with a similar list of demands.
It’s clear to everyone – including the players – that United States college athletic conferences, and individual universities, have prioritized getting football revenue over athlete safety, despite what some coaches, athletic directors and presidents are saying.
And the way they want to get that revenue is on the backs of their unpaid athletes, whom they apparently view more as assets than humans.
Colleges and universities across the U.S. have called athletes back to campuses, campuses that otherwise are like ghost towns because there aren’t any other students around. Many schools have decided that classes will only take place online this fall. Nevertheless, these schools are announcing fall football schedules for the students on their teams.
There simply is no ethical justification for colleges calling athletes back to campus while telling other students to stay home because it’s not safe to be on campus.
It’s simply a case of money taking precedence over student welfare. More than a dozen football teams around the U.S. have already seen COVID-19 outbreaks significant enough that they’ve had to shut down all workouts. And that’s before formal football practices have even started.
As Dan Wolken wrote in USA Today, “The 2020 college football season will happen to whatever extent it possibly can because athletics departments need the money, and they’re placing that burden on the backs of unpaid amateurs who are taking on all the risk to their health and inconvenience to their lives without any added incentive to do so.”
When it comes to whether to play sports during a raging pandemic, pro athletes have the incentive of big salaries and a union to make sure the safety protocols are as good as they can be. College athletes don’t have salaries and they don’t have a union to fight for them.
College athletes are getting a scholarship, you say?
Yes, but is a scholarship sufficient compensation for risking contracting a serious virus?
A college scholarship is certainly valuable but it’s a far cry from the fair market value of big-time college football and basketball players.
According to a study led by Drexel University professor and athletic administration concentration program director Ellen Staurowsky, the fair market value over four years for a football player in one of the Power Five conferences, along with independents University of Notre Dame and Brigham Young University, is approximately $1.35 million. The fair market value over four years for a men’s basketball player at a Power Five or Big East school is approximately $2.2 million.
Given that a four-year full-ride scholarship can range from approximately $100,000 to $250,000, what we’re talking about here is the very definition of economic exploitation.
Remember, the vast majority of U.S. college athletes never make a dime as professional athletes. Their careers are over once their college eligibility runs out. As such, their true market value as an athlete will never be higher than it is in college.
In the meantime, there are troubling reports – that the school denies – that several Washington State University football players have been cut for being part of the #WeAreUnited movement. If true, it’s yet another example of colleges seeing athletes as nothing more than assets that can be easily discarded if they don’t play along with the National Collegiate Athletic Association (NCAA) amateurism game.
The #WeAreUnited athletes won’t get all their demands met, certainly not by this fall. But this collective movement might lead to a better situation for college athletes in the future. In the name of justice, we can only hope so.
As recently deceased U.S. congressman and civil rights leader John Lewis said, “We must put away our willingness to profit from the exploitation of others.”
— Ken Reed is sports policy director for League of Fans, a sports reform project. He is the author of The Sports Reformers, Ego vs. Soul in Sports, and How We Can Save Sports.
Sports Forum Podcast
Episode #14 – League of Fans’ Sports Forum podcast: Making Sense of the Injury Pandemic in Major League Baseball – The guest is Gary McCoy, a strength, conditioning and high performance coach who has worked with several Major League Baseball organizations. Our focus is the injury pandemic in baseball, what’s causing it and how it can be fixed.
Follow on Facebook: @SportsForumPodcast
Episode #13 – League of Fans’ Sports Forum podcast: A Conversation With Long-Time MLB Exec Dan Evans About What’s Right With Baseball and What Could Be Better – Evans is a former general manager for the Los Angeles Dodgers and is currently a consultant for Go the Distance Baseball, which owns the Field of Dreams movie site.
Episode #12 – League of Fans’ Sports Forum podcast: A Fun Chat With Dan Gutman, Author of the Baseball Card Adventure Series for Kids
Episode #11 – League of Fans’ Sports Forum podcast: The Latest on Brain Trauma, Concussions and CTE with Dr. Chris Nowinski – Nowinski is CEO of the Concussion Legacy Foundation.
Episode #10 – League of Fans’ Sports Forum podcast: An Issues Discussion With Paul Dolan – Dolan is the Cleveland Indians Owner and CEO.
Episode #9 – League of Fans’ Sports Forum podcast: Talking Sports Issues With Ralph Nader – Nader is a consumer advocate and was named one of the “100 Most Influential Americans of the 20th Century” by Time magazine. He is the founder of League of Fans.
Media"How We Can Save Sports" author Ken Reed appears on Fox & Friends to explain how there's "too much adult in youth sports."
Ken Reed appears on Mornings with Gail from KFKA Radio in Colorado to discuss bad parenting in youth athletics.
“Should College Athletes Be Paid?” Ken Reed on The Morning Show from Wisconsin Public Radio
Ken Reed appears on KGNU Community Radio in Colorado (at 02:30) to discuss equality in sports and Title IX.
Ken Reed appears on the Ralph Nader Radio Hour (at 38:35) to discuss his book The Sports Reformers: Working to Make the World of Sports a Better Place, and to talk about some current sports issues.
Sports & Torts – Ken Reed, Sports Policy Director, League of Fans – at the American Museum of Tort Law
League of Fans is a sports reform project founded by Ralph Nader to fight for the higher principles of justice, fair play, equal opportunity and civil rights in sports; and to encourage safety and civic responsibility in sports industry and culture.
Order from Amazon
Order from Amazon
Order from Amazon
Ken Reed’s Author Page on Amazon